January 23, 2017

Client Spotlight: Row For The Cure

Row For The Cure Featured Image for DesignWise Art Blog

As a thank you, DesignWise Art is promoting their client’s businesses from our Blog because we appreciate them and want to help their business grow. The goal is to promote who THEY are ~ their ideas and personality. So, we sent these questions to our clients and asked them to have some fun with their answers. This is what Kathy Frederick, from Row For The Cure, had to say:

How did you come up with your name?

We wanted to identify our fundraising with Susan G Komen and their Race for the Cure. They gladly gave permission to use the name because the money we raise at regattas all goes to the local affiliate of Susan G Komen.

What is a fun story from the early days in business?

To promote our event in 2006 we recruited men and women from former USRowing national teams to participate in an exhibition relay row in single person shells. We had 3 teams of 1 man and 1 woman each. The female competitors started at the finish line and rowed to a start line. When they passed the start their male teammate rowed from the start to the finish, around a buoy and back to the start, where their partner then rowed to the finish line. Much hilarity and catcalls from the audience followed the teams. Winners were awarded pink boas, feather tiaras and silk roses.

What local organization is your company part of and why?

Station L Rowing was the original host of Row for the Cure which has grown into a series of regattas hosted by local clubs in the United States to raise awareness of issues around breast cancer, support patients and their families and work toward ending breast cancer.

What’s happening in your world? Any news to share?

Row for the Cure is adding 2 new events to their calendar this year. There will be an Indoor Regatta in New Jersey in February to kick off the year and at the end of the year, we will host an event at the end of the 2017 World Rowing Championships on October 1st in Sarasota Florida.

Do you have any other comments for Amy?

Without Amy’s help our image would have remained very amateurish. A functioning and colorful website is central to maintaining our image as a dynamic, growing and successful organization. Thank you Amy!