Request an Estimate
Close
15% Welcome Discount on projects over $499
Get a 20% commission on your referral's first project!

Cheap Logos Cost a Fortune

Blog

November 17, 2016

Cheap Logos Cost a Fortune

Would you consider paying $99 for the foundation of your new house?

No way! Because you know foundations take good material, and the builder has to know what the heck they’re doing. You wouldn’t risk building on a poorly made foundation just to save money.

How about a dirt cheap business logo?

Would you pay $99 for a cheap logo — the ‘foundation’ of your new business? A sweet deal always appeals to the gambler in us. Unfortunately, you are literally throwing money away and missing out on an opportunity to professionally brand your business correctly.

Why does branding cost more than $99?

Unique, well-designed logos take time – generally 35 to 45 hours, start to finish. Discussing your goals, brainstorming concept sketches, picking color palettes, borders, textures and fonts plus proofs and revisions take time.

Design time can be reduced if you are looking for something that involves a simple shape, font and style approach. I’ve found it to be impossible to produce an original logo that will help you stand out from your competition without a budget of at least 20 hours.

Rates for logo design vary – which is why we encourage people to call and tell us about your new business. We have a lot of experience and will be able to give you good advice. The logos we create are long-lasting and original, which makes sense, because isn’t that exactly what you want your business to be?

Cheap logos cost a fortune.

Cheap logos are decor, not strategy. The experience of working with a professional logo designer is an important step in helping you to tune in on your business goals. Start smart. The investment is worth every penny.

_______________________________________________________________________

HERE’S ANOTHER WAY TO SAY IT: 

“The reason that the rich were so rich, Captain Samuel Vimes reasoned, was because they managed to spend less money.

Take boots, for example. He earned thirty-eight dollars a month plus allowances. A really good pair of leather boots cost fifty dollars. But an affordable pair of boots, which were sort of OK for a season or two and then leaked like hell when the cardboard gave out, cost about ten dollars. Those were the kind of boots Vimes always bought, and wore until the soles were so thin that he could tell where he was in Ankh-Morpork on a foggy night by the feel of the cobbles.

But the thing was that good boots lasted for years and years. A man who could afford fifty dollars had a pair of boots that’d still be keeping his feet dry in ten years’ time, while the poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet.

This was the Captain Samuel Vimes ‘Boots’ theory of socioeconomic unfairness.”